When the first case of coronavirus infection in Japan was confirmed in January 2020, no one could have predicted what the world would look like then. Nowadays, buzzwords such as "With Corona" and "The New Normal" have emerged.
Companies all over the world, large and small, have been greatly affected, and of course we are no exception. The environment has changed drastically and attitudes towards the foods we handle are also changing significantly and rapidly.
Due to the globalization from the spread of the Internet, information and goods are now readily available from all over the world. And in order to prevent coronavirus infections, attitudes toward going out have changed. Freshly made food delivery services such as Uber Eats have skyrocketed, and getting food has become even easier, further changing attitudes toward food.
We are faced with new challenges due to these significant, rapid and repeated changes in society. However, there are no changes to what we should do. It's important to be responsive to customers and societal changes, be prepared to respond to those changes at any time, and change faster.
As a food manufacturer and trading company, we aim to become a company with a global perspective by expanding our information and sales networks around the world.
As a member of the Warabeya Nichiyo Group, we will communicate our mission statement to the world: " We will contribute to the healthy and enjoyable eating habits of our customers by providing a sense of safety and peace of mind in addition to valuable products and services. "
We are a food trading company that helps to bring everyday ‘good taste’ with food such as o-bento lunch boxes, o-nigiri rice balls, and sandwiches, which can be found in convenience stores. As a member of “Warabeya Nichiyo Holdings Co., Ltd.”, we as a Group produce safe, secure and high-quality products and services.
We handle a wide range of food including marine products, farm products, and livestock products, and our procurement networks extend all over the world from Asia, North America, South America, and Europe. Our main strength lies in handling marine products, procuring high quality ingredients from all over the world such as sockeye salmon (USA), cod roe (USA), cod/salmon roe (Russia, Canada), shrimp (Vietnam, India), and dried young sardines (South Korea, Indonesia).
In the case of processed food, we have one subsidiary, and we cooperate with associated companies both in Japan and abroad. As a food manufacturer trading company involved in all processes from development to quality control and production of food, we deliver high-value products.
Marine products have been our main strength since our establishment and many of those including processed goods such as salmon and fish roe, flavored fried bean curd, and chicken products are used in convenience store o-bento lunch boxes, o-nigiri rice balls, and side dishes. In addition to convenience stores, we have customers in the restaurant sector as well as supermarkets, and in recent years, we have striven to diversify and expand operations by, for example, procuring new foodstuffs such as imported fruits,exporting processed marine products produced by our group companies to countries such as America, Thailand, China and Russia and developing value-added products. We also sell products aimed at food production factories such as sanitary materials, office equipment, cooking utensils, auxiliary materials, and disaster prevention supplies. Making use of the unique knowledge held by our group companies regarding production plants, we develop products that meet on-site needs.
With our quality control department, we provide safe and secure products ranging from domestically-produced products to imported food. We also make it our responsibility to check the specifications and display labels of all products before delivering them to business partners.
We have acquired know-how by providing products to convenience stores, which are extremely strict when it comes to quality standards, and we hope to always be a company that brings safe, secure and delicious food to Japanese dining tables.
As our lifestyles diversify and the market for ready-made meals such as o-bento lunch boxes and side dishes expands, the role of food trading companies is becoming increasingly significant. In addition to securing food from our existing suppliers, we see the development of new suppliers as an important mission. While visiting foreign countries ourselves to gather the latest information, we have concentrated our efforts on developing high potential food in recent years.
For example, since the reduction in Thai shrimp due to early mortality syndrome (EMS), we have focused on Indian shrimp as a new supply source. We paved the way by instructing the production site on how to comply with Japanese standards. Other products under development are vegetables from Myanmar and processed chicken products from Thailand and Vietnam. Apart from our key o-bento lunch box and side dish products, we are also involved in procuring fruits for desserts such as Chilean strawberries and Spanish tangerines.
The ready-made meal market is being fought ruthlessly by convenience stores and mass retailers. Each company is constantly seeking new delicious flavors by renewing products in short cycles while assessing consumer needs.
Our strength lies in ‘product planning capability’ and ‘development capability’, making use of manufacturer trading company characteristics ranging from procurement to manufacturing in the ready-made meal market. Taking on board customer needs, we carry out all flows ranging from idea proposal to sample production and product commoditization, and handle sample modifications in the shortest time span possible. Another strength lies in presenting quality and safety at the initial development stage through tie-ups with subsidiaries and associated companies.
For new products, we develop our own conceived products based on research of product trends. While linking-up with internal procurement department, we endeavor to create products with high customer satisfaction by, for example, proposing ingredients that are superior from a quality and cost perspective, and these efforts have been highly praised by customers.
In recent years, manufacturers have been stepping up efforts to reduce manpower due to ballooning labor costs. In the case of fried food, for example, there have been increased requests for highly-processed products that are completed simply by applying batter and frying in the factory, and we have been responding to such requests. Products aimed at convenience stores include chilled side dishes (grilled fish, etc.) and fast food fried in the store. Mass retailer products include grilled chicken with seasoning.
One of our strengths lies in speedily developing various types of products in line with customer needs. Therefore, the majority of processed marine products can be manufactured and produced in small lots in group company factories. We are also taking on new challenges such as planning original Nichiyo consumer products aimed at supermarkets.
We handle a wide range of internally developed and existing products for sanitary materials, white garments, office equipment and cooking utensils used in food production factories. We sell to other companies’ factories, mainly through the Warabeya Nichiyo Group. As an example of an internally developed product, we have an “NI sheet”, which we co-developed with a processed film manufacturer.
This product is a sheet for trays indispensable in food production and can be folded ingeniously to allow one-touch insertion, garnering praise for greatly improving work efficiency. While grasping on-site needs, we intend to develop and sell environmentally-friendly products made from plant-derived raw materials such as polylactic acid, nanocellulose, and pure cotton.
In order to provide customers with safe and secure products, we carry out the integrated management of processes ranging from raw material and food procurement to production. Our departments sits at the helm of this quality control. Our department is manned with staff equipped with specialist knowledge and skills in areas such as food-related law, production process management, chemical analysis, and microorganism tests, and we have facilitated finely-detailed quality control systems in cooperation with our subsidiaries and suppliers.
Overseas, where overseeing such control can be difficult, we have stationed employees at sites to confirm quality personally. This became the norm in 2007 following food safety problems with foreign food products, but Nichiyo has employed a stationed employee system since 2003 when it started overseas procurement and production. The experienced guidance and management provided by our stationed employees have earned great praise from customers. Our department has a system for delivering handled products, including those manufactured by other companies, to trading partners after independently checking everything from the traceability to display of ingredients.
To ensure a high level of product quality, it is essential to share knowledge and skills with suppliers. Prior to commencing trade, we audit the factories of suppliers, where we closely check work sites and give advice on quality improvement with microorganism and temperature data analysis results.
Targeting companies that find it difficult to independently build and manage systems, we provide guidance and support from the manufacturing process development stage, and continuously support them by providing the latest information even after operations are up and running. To control the quality of procured ingredients, we visit farms to inspect agricultural products and nurseries to inspect fishery products. Starting with inspections of soil and water, we make checks to ensure that the use of chemicals and content of feed meets standards.
Disclosing traceability, as confirmed by ourselves at the production site, is praised by customers for its excellent food safety aspects. If requested, we can also visit customers to conduct on-the-spot investigations.
Our department looks over our own products and those manufactured by other companies to ensure that raw and processed food standard documents and display labels have not omitted anything and adhere with laws, and we create these documents in accordance with the format desired by customers.
We specially select soybeans grown with the good quality water of the rice-producing region of Ojiya City, Niigata Prefecture, and which can be traced to their production and distribution processes. In addition, our flavored fried tofu created with unique technology, such as a vacuum cooking method, has been praised by our customers as a “fluffy and delicious fried tofu with a nostalgic flavor”, and this is currently being used in convenience stores’ and supermarkets’ inari-zushi (sushi wrapped in fried tofu). Other products include kizami-age (shredded deep-fried tofu) and kitsune-age (deep fried tofu) which are used in kitsune-udon (wheat udon noodles topped with deep-fried tofu) and soba buckwheat noodles.
Wholly-owned by “Nichiyo Co., Ltd.”, this company develops food and foodstuffs in China. Under a cooperative system between “Warabeya Nichiyo Co., Ltd.” and the daily manufacturer, “Beijing Want-Yang Foods LTD.”, which is a Taiwanese joint venture company, this company provides high-value food and foodstuffs. It has entered into contracts with powerful major foodstuff and food manufacturers backed with Japanese, Chinese and Thai capital to procure and provide high-quality food and foodstuffs. Its main business partner is convenience stores, and it also provides products to restaurants, mass retailers and supermarkets in China.
|Company name||NICHIYO CO., LTD.|
13-15 , Tomihisa-cho, Shinjuku-ku, Tokyo
Beijing sales office:
Room 2002, Tower C, Ocean International Center,
60 Dongsihuanzhonglu, Chaoyang District, Beijing, China
Representative office in Vietnam:
Room 15, 7th Floor, Star Building, No. 33Ter - 33Bis,
Mac Dinh Chi Street, Da Kao Ward, District 1,
Ho Chi Minh City,Vietnam
|July 1, 1971|
1. The domestic marketing and import and export of marine,
agricultural and livestockfood products,
as well as of processed foods.
2.The production and marketing of prepared dishes
and processed foods etc.
3.The marketing of food packaging materials,
and of various kinds of factory supplies.
（as of February 2021）
|Fiscal year-end||The last day in February
(once a year)
Director (Sales Div.)MITSUHIRO FUKUSHIMA
Director (Part-time)HIDEO TSUJI
Director (Part-time)TSUNEHISA SHIRAI
Auditor (Part-time)HIROSHI YOSHIDA
Our company was established in 1971as a trading company in the Warabeya Nichiyo Group by Taro Ootomo, the founder of Warabeya Nichiyo Co., Ltd. In addition to marketing marine, agricultural and livestock products, as well as processed foods, to each company in the Warabeya Nichiyo Group, we have been broadening our markets to other food processing companies and trading companies outside the group and have achieved rapid growth. We now plan to further enrich our capabilities as a‘manufacturer and trader' and to aggressively expand our market.
|July 1971||Established in Nishishinjuku, Shinjuku-ku, Tokyo (Trade name: Nichiyo Foods Co., Ltd. Capital \5,000,000)|
|September 1971||Capital was increased to \15,000,000|
|May 1978||Capital was increased to \30,000,000|
|June 1978||Trade name changed to Nichiyo Co.,Ltd|
|January 1989||Osaka Division established in Yodogawa-ku,Osaka|
|September 1991||Incorporated ‘Nissen Co.,Ltd’,capital set at \60,000,000
Acted as an import agent for marine machinery and tools
|November 1991||Capital was increased to \90,000,000|
|March 1992||Head Office moved to 1-1, Ichigayahonmura-cho,Shinjuku-ku, Tokyo|
|May 1992||Investment (55%) in Sun Foods Yokokura Co.,Ltd. of Odaiya City,Niigata Prefecture which produces flavoured fried bean curd for Warabeya Nichiyo Co.,Ltd.|
|January 1993||Beijing Representative Office established in Beijing, China|
|June 1993||A subsidiary, Nichiyo Fresh Co.,Ltd. established in Shinjuku, Tokyo
Production commenced of salmon fillets for Warabeya Nichiyo Co.,Ltd.
|July 1994||The Kushiro plant of Nichiyo Fresh Co.,Ltd. built in Kushiro City, Hokkaido
Production commenced of salmon fillets and salmon flakes
|November 1996||Nagoya Division established in Chikusan-ku, Nagoya City|
|December 1998||Marketing in the Tokai region was consolidated at the Osaka Division and the Nagoya Division closed down|
|May 1999||Land and buildings were purchased in Kushiro City, Hokkaido to expand the production site of Nichiyo Fresh Co.,Ltd.|
|February 2001||Business as an agent for the import of marine machinery and tools etc. was drawn to a close and the Machinery Department scrapped|
|March 2003||A resident office of the Quality Assurance Department was established in Qingdao City, China and quality control performed for Chinese production|
|April 2004||Osaka Division relocated to Nishinakajima, Yodogawa-ku, Osaka City|
|August 2005||Acquisition (100% )of the subsidiary Sun Foods Yokokura Co.,Ltd.|
|February 2007||Beijing office moved to Ocean International Center Building, Beijing|
|December 2012||“Beijing Nichiyo Co., Ltd. (100% owned by Nichiyo Co., Ltd.)” was established in China for distribution and import/export food business|
|January 2018||Head Office moved to 13-19, Tomihisa-cho, Shinjuku-ku, Tokyo|
|September 2020||Nichiyo Fresh Co., Ltd. was transferred to Warabeya Nichiyo Holdings Co. Ltd. through a dividend payment in kind as a direct subsidiary.|
|February 2021||Established a Vietnam Representative Office in Ho Chi Minh City, Vietnam|
|March 2021||Integrated the West Japan District Sales Office with head office, and closed the Osaka Sales Office|
|June 2021||Head Office moved to 13-15, Tomihisa-cho, Shinjuku-ku, Tokyo|
Warabeya Nichiyo Group supports the healthy and rich diets of customers through the provision of safe, secure and worthwhile products and services.
Warabeya Nichiyo Holdings Co., Ltd.
Warabeya Nichiyo Co., Ltd
Beijing Want-Yang Foods LTD.
WPM FOODS, LLC
Nichiyo Co., Ltd.
Nichiyo Fresh Co., Ltd.
Sun Foods Yokokura Co., Ltd.
Beijing Riyang Xinrong Co., Ltd.
Bestrans Co., Ltd.
Trust K Porter Co.,Ltd.
Prosystas Co., Ltd.